Most individuals in the advertising industry in Sri Lanka complain that brand managers don't allow for creative campaigns. Most good brand managers complain that their agencies can't come up with good, creative campaigns. So how do we find the balance between the two? As in most cases in this country the wrong people have the wrong job. The talented are slaving their asses off doing something else because someone somewhere didn't allow them to get in to what they should be doing. Tough shit. I just saw this commercial while watching the Malaysian Grand Prix; actually a slightly different version.
Now isn't that a great example of what creative advertising can be? Excellent positioning, while retaining the status of the brand. And the creative aspect is through the roof don't you think? Good example for our guys huh?
in sri lanka we have a mouth fed education system. we cannot get creative individuals from this educational system.
we need to study basic competencies.
People in advertising media may know how to switch on a computer but lack how to use it as a tool with a creative knowledge.
They are not prepare to educate on creative graphics nor the institution are not sending them to study.
Even if young wants to study the institute will not give leave to study. If they study institute cannot employ them for low salary. If another company absorb for twice what "a" pays. Why cant the "a" pay 30% more and retain the guy
Also our young is shy and sacred to talk.
We need free thinking and expression of views to have people with creative idea
Actually, this Mercedes ad is not original. Harley Davidson did a far better campaign on the same idea years ago called "Its time to ride" Far better copy and far better execution.
And Donald - what ever gave you the impression that Sri Lankan creatives lack talent? We have brilliant ideas coming out of creative departments in this country everyday. Just because you don't see them, don't assume that they aren't there.
Also, the young in this country are NOT afraid to talk. In fact they are much more vocal about their opinions these days vs. the reticent previous generations.
Donald: The problem is the structure of our education system. The bloody thing doesn't aim to bring out creativity or talents or teach us to pursue the thing that we love.
I have to disagree on the "People in advertising media may know how to switch on a computer but lack how to use it as a tool with a creative knowledge." bit. That's crap. There are some dudes out there who can work some serious magic with their computers, cameras and what not. And today's young talk, sometimes too much. as themissingsandwich says they are far more "out there" than any previous generation.
themissingsandwich: Thank you for that piece of info on the commercial. Didn't know about it. But I still love this and Kudos to the dude who came up with a concept like this.
thekillromeoproject: I know what you say, working with retarded brand managers and those who think they know the public is annoying. A few friend's of mine were having a long chat about this issue and how many brands in Sri Lanka lack good brand managers. I shall soon put up a post about that discussion. It's an issue, we needs to start fixing it...
i have totally different opinion about this matter. i have read all the comments posted by readers. what i feel is none of them have identified the situation correctly. have you all thought abt the target audience?!? its obvious tht brand managers refuse some creative ideas because of the mind set of the audience. for our people if it's a commercial about a ice cream, its a must that cup of ice cream appearing in the vedio. otherwise they(audience) will dump the commercial in to dumb category.
we can't blame 100% for the audience, this comes with the social & ethnic background of the country. Asian people are more in to emotional side of the arts. so we can't just take the whole thing out from the west and compare it with here. but i agree there are thing that we can take form them.
according to my belief there are enormous methods to call our peoples hearts, to do effective Mkting. The problem is with the basics " Identifying the TARGET Market...."
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Saw this ad the other day and was totally impressed! They make such a clear, powerful statement using such a simple example..it's brilliant! Love it!
in sri lanka we have a mouth fed education system. we cannot get creative individuals from this educational system.
we need to study basic competencies.
People in advertising media may know how to switch on a computer but lack how to use it as a tool with a creative knowledge.
They are not prepare to educate on creative graphics nor the institution are not sending them to study.
Even if young wants to study the institute will not give leave to study. If they study institute cannot employ them for low salary. If another company absorb for twice what "a" pays. Why cant the "a" pay 30% more and retain the guy
Also our young is shy and sacred to talk.
We need free thinking and expression of views to have people with creative idea
We can do "show and tell" with foreign commercials till the cows come home, but that still doesn't solve the existing problem in Sri Lanka.
It isn't about a lack of creative talent, it's mainly about clients believing the general public are idiots and need spoon feeding to get an idea.
what's even worse is when you have to deal with a brand manager who believes very firmly that he's a creative genius!
Actually, this Mercedes ad is not original. Harley Davidson did a far better campaign on the same idea years ago called "Its time to ride" Far better copy and far better execution.
And Donald - what ever gave you the impression that Sri Lankan creatives lack talent? We have brilliant ideas coming out of creative departments in this country everyday. Just because you don't see them, don't assume that they aren't there.
Also, the young in this country are NOT afraid to talk. In fact they are much more vocal about their opinions these days vs. the reticent previous generations.
Donald: The problem is the structure of our education system. The bloody thing doesn't aim to bring out creativity or talents or teach us to pursue the thing that we love.
I have to disagree on the "People in advertising media may know how to switch on a computer but lack how to use it as a tool with a creative knowledge." bit. That's crap. There are some dudes out there who can work some serious magic with their computers, cameras and what not. And today's young talk, sometimes too much. as themissingsandwich says they are far more "out there" than any previous generation.
themissingsandwich: Thank you for that piece of info on the commercial. Didn't know about it. But I still love this and Kudos to the dude who came up with a concept like this.
thekillromeoproject: I know what you say, working with retarded brand managers and those who think they know the public is annoying. A few friend's of mine were having a long chat about this issue and how many brands in Sri Lanka lack good brand managers. I shall soon put up a post about that discussion. It's an issue, we needs to start fixing it...
i have totally different opinion about this matter. i have read all the comments posted by readers. what i feel is none of them have identified the situation correctly. have you all thought abt the target audience?!? its obvious tht brand managers refuse some creative ideas because of the mind set of the audience. for our people if it's a commercial about a ice cream, its a must that cup of ice cream appearing in the vedio. otherwise they(audience) will dump the commercial in to dumb category.
we can't blame 100% for the audience, this comes with the social & ethnic background of the country. Asian people are more in to emotional side of the arts. so we can't just take the whole thing out from the west and compare it with here. but i agree there are thing that we can take form them.
according to my belief there are enormous methods to call our peoples hearts, to do effective Mkting. The problem is with the basics " Identifying the TARGET Market...."
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